Marketing Agencies & Email Marketers
1 article
- Jun 12, 2026
How to Clean a Lead List Before Your Next Campaign (7-Point Checklist)
The stakes: Email bounce rates above 2% damage your sender reputation with ISPs (Gmail, Outlook, Yahoo). A damaged reputation means future emails to your legitimate subscribers land in spam — making every future send less effective, not just the current one. A clean list before you send protects…